What the heck is SEO, anyway?

We get a lot of questions about SEO and SEO basics. Here’s a summary of how the conversation usually goes: Client: “Does your team do S-E-O?” Me: “Uh, you know, SEO is a pretty big subject. What sorts of SEO support are you looking for?”...

What’s The Big Deal About Sales Anyway?

(Written by Guest blogger, Jane Garee) If you’re a business owner, you may have come to the realization that your business is not making enough money.  Often, people don’t see the direct correlation between “sales” and the revenue that’s coming in.  Although I...

Why I talk about my personal life in business

I was working on my ezine today, and got to thinking… In my “personal note” section I often talk about, well, my personal life. My thoughts, my kids (okay, a lot about my kids), my husband, my vacations, or whatever comes to mind. I often debate...

Newsletter Basics – Don’t Overdo It

How many newsletters do you receive per month? How many do you actually read? How many do you even scan, for that matter? A newsletter that looks like the New York Times Sunday Edition is going to scare people away faster than a timeshare salesman offering one of...